The Georgian Business Tourism Association held it’s monthly members meeting today. The detailed planning of upcoming roadshows was discussed with the members and several high profile events will be held abroad to diversify and attract business events to Georgia.
In partnership with our airline members, we will host several MICE agencies and corporate clients in the upcoming months from newer markets to showcase the country’s potential as a business destination.
The GBTA board presented to it’s members the discussions that we held with our partner business tourism associations in CIS and European countries, that are eager to help us promote Georgia for their buyers. The planning of organizing a forum with these participants is under way.
The Georgian Business Tourism Association is working daily on promoting Georgia as the MICE hub of the region and to further promote the country’s business events potential to newer markets.